Speedway Motorsports provided a turnkey media broadcast management system. Speedway managed the EchoPark Automotive Grand Prix media buy collaboration with Fox Sports including graphics package, local, FS1, and Fox visibility. Additionally provided Fox digital exposure.

Speedway Motorsports provided an in-house creative agency to EchoPark for ideation, creation, and implementation of creative graphics, video production, celebrity partnerships, and digital promotions.

Speedway helped activate 3 major marketing campaigns in 2023 for annual marketing exposure to help amplify the brand rather than 1 marketing campaign in 2022 focused on the beginning of the year.

Big box social stats:

• Increase in total media impressions: +123% YOY
• Top media type coverage: online and consumer 81%
• Increase in social impressions: +91% YOY
• Increase in branded social video views: +589% YOY
• Increase in exposure reach by email: +52% YOY
• Increase in app impressions: +33% YOY