Throughout the Circuit of the America’s track, EchoPark Automotive received the following signage assets: start finish gantry, front apron logo integration, pit wall facing, front stretch wall signage, pit wall signage, turn 1 gantry, turn 16 pedestrian bridge, A frames, track wall signage, catch fence mini gantry signs, light pole banners, concourse signs, main entrance grand marquee static sign, fairmont club scrim, 50% digital scoring pylon sign, turn 18-19 grass, victory lane backdrop, victory lane fencing, pre-race stage, pace car, media center backdrop, and grandstand executive suite door signage.
EchoPark Automotive received additional bonus asset values throughout COTA with track signage for EchoPark Automotive and Sonic Automotive.
During the pace car laps, EchoPark Automotive had the lead pace car as a bonus with a streetcar from the company fleet with live fox broadcast as well.
Charlotte Motor Speedway, Las Vegas Motor Speedway, and Atlanta Motor Speedway also had onsite track signage for bonus asset values.
Total Signage Exposure Value: $2,904,993 (source: Neilson)
