(February 13 - March 12, 2023) Goal is to drive traffic to the EchoPark website and collect consumer data

• Sweeps entry method:
  Custom website for formal entry
  Bonus social media feature connecting with EchoPark Twitter accounts
  Examples: https://sonicautomotive2.box.com/s/bxuxewzn1pd898xfvqecm19sgjknw7zg  
• Winner:Karen Thomas
  Bonus Entry: Fast Face Selfie
  Big Waltrip fan and lives just outside Austin, TX
• All details: https://sonicautomotive2.box.com/s/ahymx7qmtz1ywiufrv4w1u79apkzhvbq
  Digital Marketing:
• App, web, social media, Michael Waltrip engagement
• 3 emails: https://sonicautomotive2.box.com/s/4hnuw5jhfgo07e9sktjr33fkkr655mvw
• 4 graphics: https://sonicautomotive2.box.com/s/q4jlvaofb346rjv1syxkjqp6e20hdy2n
• 1 logo graphic: https://sonicautomotive2.box.com/s/owi5ggfthfiql3zra3o715s1a6to7ra4
• 5 videos: https://sonicautomotive2.box.com/s/jjd2e0cngmcjr37sx2esozy3rale17mw
• Michael Waltrip and Social Engagement: https://sonicautomotive2.box.com/s/l28l7vgbja6534ihrxbrlzzouo7bf6tv
  EchoPark Street Car:
• An EchoPark Toyota Camry was on track cup morning in the pace car parade
• FOX produced a BONUS live segment with Waltrip and winner as they completed 2 laps with the official NASCAR race car
• FS1 segment on the sweep’s winner and Waltrip
  Sweeps Social Media:
  Date: February 13 – March 12, 2023
• Instagram:
  Total Impressions: 11,357; Total Engagements: 7,254; Number of Posts/Stories: 11
• Facebook:
  Total Impressions: 4,219; Total Engagements: 91; Number of Posts/Stories: 10
• Twitter:
  Total Impressions: 45,337; Total Engagements: 482; Number of Posts: 6
• Sweeps Website:
  Date: February 13 – March 12, 2023
  Website – www.nascaratcota.com/echopark
  Total users on the website: 104,658; Total Entries on sweeps website: 16,603
• Bonus Twitter Entry:
  Tweets: 9; Retweets: 136; Quotes: 36; Likes: 378; Views: 83,596
• Total traffic to www.echopark.com from sweeps digital promoting: 32,921
• Sweeps App:
  Date: February 13 – March 12, 2023
• NASCAR at COTA:
  Sessions: 6,087; Screen Views: 22,728
• Sweeps Email #1:
  Date: February 13, 2023; Total Opens: 220,834; Total Clicks: 6,604
• Sweeps Email #2:
  Date: March 3, 2023; Total Opens: 166,236; Total Clicks: 5,466
• Sweeps Email #3:
  Date: March 9, 2023; Total Opens: 202,408; Total Clicks: 4,812
• Sweeps Fox:
  FS1 Segment: https://sonicautomotive2.box.com/s/tv04m0jv4csdplpzqjpiynphlebyqnsj
  Bonus live fox segment: https://sonicautomotive2.box.com/s/rqbmv4lg4ufr96x0sw4row9l8kgd4k37

(March 26th, 2023) EchoPark Automotive launched on race day that they had a Michael Waltrip, celebrity and NASCAR champions, car for sale in their fan zone activation that fans could purchase in the fan zone or online from EchoPark’s website. The goal was to drive traffic to the activation and online to the EchoPark website.

• Fox Segment promoting the car for sale
  Videos: https://sonicautomotive2.box.com/s/2knop558sevlmyxc2yrc4w8gps1cry0a
  Graphic: https://sonicautomotive2.box.com/s/wo7qdltc0utzvgqvfxz4lx1cinj2r2x1
  Bonus Graphics: https://sonicautomotive2.box.com/s/ltn43hy6ibgj5rhv3ceo3xhphh03ooxy
• Advertising:
  EchoPark Website
  Social Media promoting
  Fox segement with Michael Waltrip and Clint Bowyer
• Bonus: Social Media Post on Fox NASCAR Twitter:
  Retweets: 13
  Quote: 1
  Likes: 56
  Views: 55k
  Post: https://twitter.com/NASCARONFOX/status/1640084347226054656

(March 26, 2023) EchoPark Automotive is hosting an owner celebration day where customers of EchoPark who have purchased a vehicle are able to sign up online for their chance to drive their personal car at one of five Speedway Motorsports racetracks.

• Campaign Launch: Fox segment
• Promotional timeline: April – October 2023
• Details:
  Tracks: NSS, AMS, CMS, LVMS, and TMS
  Time: 4:30 – 7:30pm per area time zone
  Attendees per track: 200 - 300
  Online sign up with custom website - https://www.speedwaymotorsports.com/takeittothetrack/
• Entertainment at the tracks:
  Michael Waltrip appearance at CMS for a happy hour event
  Victory lane photo opportunity for customers with their EchoPark vehicles after their driving experience
  Bonus: additional photo opportunities at each track
  Each attendee is given a sticker decal gift: https://sonicautomotive2.box.com/s/ieyj29s7cv0naxgm3rpt6ctvsqg4m283
  Each track will host a fun atmosphere at each track with EchoPark signage, food/beverage, music, merchandise and speedway motorsports support
• Marketing Strategy:
  Year-round marketing for EchoPark with Speedway Motorsports
  Monthly emails: https://sonicautomotive2.box.com/s/uayqhu6h5ulse7udrz1vh3s0g7owluie
  Social Media:
• Monthly posts and stories advertising the event (April – October)
• October 29 weekend – post and story promoting
  Custom website for digital signs ups and details - https://www.speedwaymotorsports.com/takeittothetrack/
  Daniel Suarez: 2 promotional videos (videos: https://sonicautomotive2.box.com/s/86pewefclbegitjinzia03hmfkktww8a)
  Clint Bowyer: 1 promotional video  (video: https://sonicautomotive2.box.com/s/54a2f8fq3odgr0r0voqvtqbj03gwpbj2)
• Photos:
  Graphics: https://sonicautomotive2.box.com/s/z88wo8i5hka9ls0d849kovvxyphui46z
  Social: https://sonicautomotive2.box.com/s/yd6utzjkbvwoivt0g7ot0u3t8zbtqgxo