Speedway Motorsports supplied a turnkey solution for all onsite fan engagement activations. Speedway developed all signage and layout design, implementation, merchandise prize giveaways sourcing, and activation brand ambassador management. EchoPark Automotive had access for brand engagement to fans attending from all 50 states and 13 foreign countries garnering worldwide attention for NASCAR at the Circuit of the America’s.
Fox aired a segment on Michael Waltrip’s car with Clint Bowyer showing off the fan engagement activation/Waltrip’s Jeep and pushing fans worldwide to head to the EchoPark fan zone and website to purchase the car.
Bonus: Speedway Motorsports supplied EchoPark employee ambassadors with gift cards for food/work breaks (Friday – Sunday).
Bonus: Speedway Motorsports supplied EchoPark employee ambassadors with apparel and hats.
